What picture do you see in your mind when you think about website navigation? We bet you imagine a clickable menu, guiding the user from page-to-page. Undoubtedly, the method is efficient and time-tested. Nevertheless, we offer you to think harder and find among these one pagers some creative approaches to web design in general and navigation in particular. Did you ever ask yourself a question why one page designs are so popular among famous world brands, like Nike and Volkswagen, for instance? Read on and we will try to make out the secret of one pagers irresistible appeal.

1. Creativity. Let's start from creativity. It's in human nature to notice everything that stands out against the uniform mass. One page websites are not so widely spread through the web as traditional multi page ones, so they inevitably raise visitors' interest by their dissimilarity. Besides, one page designs are often so mind-boggling, that it's simply impossible to leave them without viewing all content.

2. Simple Content Accessibility. At this point, we approach the second component of one pagers attractiveness. When the first interest has been warmed up by not trivial look, the user understands that browsing won't take much time as all information is placed compactly on one page. We all like to get what we want straight away, so such accessible content arrangement is highly beneficial.

3. Interactivity. The next advantageous feature of one pagers is their utmost interactivity. As a rule, sites have plenty of cool animation effects that respond visitor's actions. Now this entertaining interactivity is reached with the help of HTML5 and JavaScript, which provides perfect rendering on most of the contemporary devices. Apart from visual effects, activated on click or roll over, sometimes, smart web developers incorporate moving objects into the page, which also add special zest to the page.

4. User-Friendly Navigation. Studying one pagers, we can't help admiring the ingenuity of their developers as navigation solutions are really brilliant. Surely you understand that we speak not only about vertical and horizontal scrolls, but about parallax sliding effects, hidden navigation bars, dynamic transitions and many others. The latest technologies are involved to ensure the highest level of usability and user-friendliness.

5. Cost-Efficient Development. As to the process of one pagers development, it is considered rather swift, unsophisticated and cost-efficient. However, there is a fly in the ointment, one page websites are not universal, in other words, they work well not for each and every website. Therefore, before starting your one pager, it's worth to mull over if it fits your project concept.